What can MMA Do to Make Itself More Attractive to Women?

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What can MMA Do to Make Itself More Attractive to Women?

What can MMA Do to Make Itself More Attractive to Women?

What can MMA Do to Make Itself More Attractive to Women?
What can MMA Do to Make Itself More Attractive to Women?
What can MMA Do to Make Itself More Attractive to Women?What can MMA Do to Make Itself More Attractive to Women?

What can MMA Do to Make Itself More Attractive to Women?

What can MMA Do to Make Itself More Attractive to Women?

What can MMA Do to Make Itself More Attractive to Women?

What can MMA Do to Make Itself More Attractive to Women?

Mixed Martial Arts have traditionally been a bastion of male competitiveness and challenge. Because of this bias towards men, this industry, like so many others, is losing out on almost 50% of the population and therefore half of its potential business. Marketing studies have shown that women, even when married or in serious relationships, make, or are at least a major influence in major buying decisions such as cars, homes, appliances, investments etc. Certain industry marketers have taken heed and automobile manufacturers now sponsor ladies’ days, investment companies advertise in traditionally women’s magazines, etc. It is time for the MMA industry to borrow a page from their book.

Emphasize the diet and toning benefits

With women flocking to gyms in droves these days, it is surprising that more of them haven’t turned to martial arts for a really good workout.  Marketers of this discipline should be targeting women’s publications, right next to the ads for diet aids, to show how toned and beautiful a woman who performs MMA can be.

Talk about the cardio benefits

Kickboxing, boxing, Karate and Judo are all high impact aerobic exercises that bring the heart rate up and keep the muscles oxygenated while seriously burning calories and toning the body. Many women are concerned about keeping their heart healthy since studies have shown that, even though women are at a lower risk of heart attacks than men, their heart attacks are more likely to be fatal.

The discipline of MMA is good for the brain

Learning these skills not only exercises the body, it exercises the brain.  The ritual, the discipline and the rules force the mind into total concentration, which adds to the known benefits that aerobic exercise has on maintaining a healthy brain.

Tell them it’s a great way to meet interesting people, both male and female

Many women, both young and old, are disillusioned with the dating scene and would like to meet interesting, clean living (in other words drug free) men. They are not going to find them at bars and clubs, but an interesting group of fit men, both young and old, are fans of MMA.  If they are looking for a nice group of gals to hang out with, they will make some interesting girlfriends, too.

There are so many benefits to MMA for women, if they could only learn about them.

Mixed martial arts can be a hard sport to master on your own which is why you need a teacher. Try doing a people search to find a MMA teacher today.

Thanks for reading What can MMA Do to Make Itself More Attractive to Women?

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